Thursday, December 20, 2007

Google launches Shopping, Froogle's latest incarnation

First it was Froogle, then it was Products, and now its Shopping. I've liked Froogle or what every they choose to call it today since it was started, but evidently there are not enough people like me around so they keep changing its name hoping to hit just the right one.

Now it Shopping that you need to got to from Googles home page to find good old Froogle for making those last minute Internet purchases. For more on the latest change check out E-commerce: Google launches Froogle Products Shopping:

Why the frenzy of end-of-year redesigns at Google? Last week we noticed that Google was launching a new sidebar with Video and Products results. This evening, Google changed the "Products" button on its home page and search result pages to "Shopping."

Originally called Froogle, a pun on "frugal," Google Product Search has never really gotten the attention it deserved. It could have posed a threat to eBay or Amazon.com, especially when combined with Google Checkout, but it never really caught on.


Whatever they call it I still use it.

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