YouTube is all over the news today, not only for the prospect of everyone creating their very own YouTube, but announcement that TiVo will have a direct connection to YouTube in the near future.
To start the summary off check out the Geek News Central article, Utilize YouTube to Build your Own Video Portal:
YouTube has made a pretty huge announcement that is sure to have a number of programmers burning the midnight oil over the next couple of weeks.
YouTube will no longer be just a place to get video it is changing in that it will now be platform where you will essentially have your own YouTube Portal or YouTube videos integrated into software and web applications.
People will be able to login and upload videos directly from your own website and from your website you will be able to manipulate on your site how those submitted videos appear. (still figuring this out)
This is pretty remarkable and what this does is allows publishers like me to use the infrastructure of YouTube yet mash things up in a way that will benefit my site a great deal more.
I am still wrapping my brain around the different ways we will be able to use this. It’s to bad that someone would not do the same thing for Audio as well. CNET
ReadWriteWeb thinks the new YouTube API's may be a remarkable development check out YouTube's Could Be the Best New Platform Yet:YouTube rolled out a series of new APIs that turn the site into a wide-ranging video service, but the more interesting aspect may be monitoring how Google’s monetization strategy plays into the announcement.
First, the APIs. YouTube said on its blog that its site has become a cloud video service. To that end, YouTube has announced the following API services that allow developers and partners to do the following:
- Upload videos and video responses to YouTube
- Add/Edit user and video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc)
- Fetch localized standard feeds (most viewed, top rated, etc.) for 18 international locales
- Perform custom queries optimized for 18 international locales
- Customize player UI and control video playback (pause, play, stop, etc.) through software
YouTube noted that Electronic Arts is using the APIs and others are likely to follow. This YouTube as a service riff is really a no brainer, but things get interesting when you layer in Google’s monetization strategy. On Monday, Tim Armstrong, president of advertising and commerce in North America, talked up YouTube’s display ad potential.
Armstrong said Google was taking its time monetizing YouTube, but clearly sees 2008 and 2009 as big years for display ads on the video site and elsewhere. Meanwhile, YouTube gets a lot of traffic via social networking sites. These APIs will help put YouTube everywhere and Google’s ads–delivered via video and most likely widgets–will ride shotgun at some point.
The video uploading platform announced by YouTube last night may not have been what many pundits expected but it could mark a major turning point for both YouTube and thousands of other sites around the web.By allowing website owners to combine an on-site video publishing option for their users with the huge number of people looking to discover new content on YouTube, the platform will create a mutually beneficial feedback loop that will breathe new life into both YouTube and the web at large. It's also got potential to show up all the other big platform plays we've seen to date.
A Niche Community Feedback Loop
There is already a large number of niche content sites around the web that host communities interested in everything from knitting to urban drag racing. Many of those sites receive millions of monthly visitors, even though they aren't widely talked about outside their respective niches.
YouTube, on the other hand, is the place to go to find video about anything. Website owners couldn't ask for a better way to make their sites discoverable than this system wherein their existing community can upload video from a niche site but new users can discover the video and links back to those sites from inside the public square that is YouTube.
Meanwhile, YouTube becomes all the more important. If niche site owners have an easy way to publish to YouTube without directing their users off site then those niche communities will be publishing more high quality content to YouTube.
Money
One question that is still unanswered is advertising and revenue sharing. YouTube will likely use display advertising on the channel pages for their new partner sites and those partner sites can do the same back at home. Almost every video ad on the web is annoying and there's no reason to get those involved.
In as much as YouTube's monetization strategy has been to run ads on the pages of trusted content partners, the company is about to get a whole lot of new trusted channels. This content may still be User Generated and thus not completely predictable, but the channel pages from high quality sites using the YouTube platform are going to be much easier to monetize than YouTube in general.
Paradigm Shift
Welcome to the era of the platform. When, years from now, the importance of platforms is recognized by the end-user market at large, it's not going to be the Facebook or OpenSocial platforms that will be known as the first big platform play. Those platforms just let developers build applications on the big sites (though Facebook may not stay that way). This YouTube offering is going to lead to some very noticeable "powered by YouTube" language around the web.
YouTube could go down in history as one of the first publishing services to really recognize the value in pointing people elsewhere. That's a big part of what's so exciting about the web today; not just letting others add value to your site, but adding value to your users' experience by serving as the source for pointers to the best things elsewhere. The YouTube platform could be uniquely good for that. (Speaking of pointing to what's good, Silicon Alley Insider broke the rumor of this move and has been providing good discussion since.)
And Finally Gizmodo: TiVo Getting YouTube:
Good news, kind of. TiVo has just announced that their networked Series 3 and TiVo HD subscribers will be getting YouTube access through their boxes sometime "later this year." While new media features are always a plus, TiVo's more recent advanced service offerings (like Rhapsody integration) have been a bit buggy. Here's hoping YouTube rolls out smoothly.Sphere: Related ContentHere's the full announcement:
ALVISO, Calif., March 12 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced an agreement with YouTube(TM) that will offer access to YouTube videos directly from the TV via a TiVo DVR. The service will be available later this year to broadband-connected subscribers with TiVo Series3(TM) DVRs, including the new TiVo HD.Every day hundreds of millions of videos are viewed on YouTube and hundreds of thousands of videos are uploaded. Upon launch of the TiVo-YouTube service, TiVo users will be able to search, browse and watch these videos directly on their television sets through their broadband connected TiVo DVRs. The combination of having the YouTube experience with the convenience and familiarity of TiVo's intuitive user interface will provide TiVo subscribers with the ability to discover and enjoy the most shared and most discussed web videos in the world on their televisions. Importantly, users will be able to log into their YouTube accounts directly from their TiVo boxes and access their favorite YouTube channels and
playlists."We're delighted to be working with the world's leading online video community so that TiVo subscribers can access YouTube's popular content on the TV via the TiVo DVR," said Tara Maitra, Vice President and GM of Content Services at TiVo Inc. "Being able to make available YouTube videos
to the TiVo subscriber base using one device, one remote and one user interface is another major step in our commitment to combine all of your television and web video viewing options in one easy to use service."
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